Let’s has created a unique opportunity for brands and influencers to reach their target audience. By interacting with the community on Let’sTok, your brand can create content that will be relevant to your audience and drive more traffic to your website or social media profile.
Reaching your target audience in their natural habitat
Targeting your audience in their natural habitat is a great way to make sure you are delivering the best message, and to ensure you are reaching the right people. The best part is that it can be done without breaking the bank. For example, Zipcar uses social media and marketing to target specific audiences with social ads.
Identifying your target audience is a key component to the success of any marketing strategy. There are various ways to go about doing this. From asking existing clients to fill out surveys to scouring social media feeds, you can find out more about your prospective customers. It’s also a good idea to check out your competitors’ marketing strategies. You can do this by visiting their websites and scrolling through their social feeds.
How to figure out your audience
While the best way to figure out your audience is to talk to them directly, there are many ways to get a feel for them. These include social listening tools, a peek at your competition’s marketing materials, and conducting a survey of your best and worst clients.
While these tactics may seem like a pain, they will reward you with a better understanding of your customer base. You will also be able to tailor your marketing materials to speak to your target audience, thereby improving your chances of making a sale.
Extending your campaign’s KPIs
In online marketing, KPIs are a way to measure your campaigns’ effectiveness. They allow you to identify problems, evaluate your efforts, and even convince upper management to boost your budgets. The trick is to use them to your advantage.
It is not enough to rely on a few metrics for your campaigns. You need to measure your results in a way that allows you to make informed decisions about your strategy. However, tracking too many KPIs can actually hinder your ability to achieve your goals. Ideally, you should focus on a few key indicators to achieve the best results.
Increase your sales
For example, if you want to increase your sales, you can track your cost per lead. This metric is particularly useful when evaluating the effectiveness of various online advertising options.
Bounce rate can be another important indicator to watch. A high bounce rate indicates that your site is not meeting visitors’ expectations. Another metric to keep an eye on is the number of unique visitors to your site. When your website is not reaching the number of unique visitors that you want, you might need to revise your content.
Other KPIs can include your conversion rate and your marketing revenue attribution. These metrics help you determine your return on investment (ROI). An ROI is the result of calculating your average value-per-win and your lead-to-win ratio.