Brands that sell luxury products need to know that their packaging is nearly as important as the item itself. The reason is that luxury customers expect to get something special. They need to know that they are getting what they paid for. The packaging design of luxury products matters if you are aiming for your product to stand out. Wholesale rigid gift boxes are a good solution when wanting to gift something in a luxurious way. Rigid boxes are connected with luxury products and so can give a touch of luxury to your packaging and product.
If you aim to make gift boxes with a touch of luxury, continue reading on to find out more:
Increased perceived value
Luxury packaging is able to show consumers that the product in the box is a high-quality one worth their money. At the time that consumers view beautiful and well-crafted packaging they will have a higher chance of thinking that the product within is even of a high-quality. In this way a brand can give a greater perceived value of the gift.
For this you will need to make sure the packaging is sturdy so that the box is not breaking. You will even need to design the packaging luxuriously.
Protect product
No one is happy if they receive a gift that is damaged due to the packaging being weak and flimsy. A good image is not given of the sender. This is why you must choose strong packaging materials with which to make this packaging from.
The box must be able to handle different stuff so that the product inside can remain safe. This is why the company must select strong materials which will allow a sturdy box to be made.
Cardboard luxury rigid boxes are the ones that are usually chosen because cardboard can help make a strong box able to withstand different pressures. A touch of luxury will only be able to be given when the box is strong.
Personalized unboxing experience
It is important that the packaging be able to leave a lasting impression. This experience can be enhanced when the boxes are made to be memorable like the gift within.
When these boxes are made right, they can behave like a reusable display. Many people may like to keep personalized printed luxury rigid boxes. A rigid box is made to be strong enough to keep the contents secure whilst also looking attractive.
This is why the packaging should be creatively designed. By including a carefully worded message printed on the inside of the box, you can provide a personalized touch which your consumers will remember.
Simple design
A simple and functional box design that has understated graphics as well as colors can be more eye-catching than one that is busy and overly complicated. Many high-end brands are considering simple packaging designs which do not try very hard to create a wonderful impression.
You can consider an iconic color palette which is simple on the eyes. Embellish the packaging with simple details so that it can attract. The packaging must be beautiful and functional at the same time.
A simple and provocative design has the potential to add a touch of luxury to the packaging. Try and design the box so that it can appeal to a particular audience so that these people will be drawn to it.
The extra touch of luxury
Add finishing touches on custom luxury rigid boxes so that they can look more luxurious. Choose those finishing touches that will not confuse people concerning what you are selling and which will make the packaging attract more.
For example, you can include a textured pattern on the box so that the holder of the package will feel good when holding it. You may include embossing/debossing, foil stamping, aqueous coating, etc.
Apart from this print the box well so that the impression it gives is amazing. Choose the right colors and designs to include on it. For example, you can choose gold foiling if you want to give customers the impression of sophistication and expense. The color white can allow your packaging to give the image of simplicity and luxury.
Wholesale luxury rigid packaging that is made of high-quality packaging material has the ability to make you create boxes that will appeal to your customers. The packaging needs to be strong but it also has to look wonderful.
This is why you need to focus on creating a packaging design that will be simple yet let people know that your brand creates high-quality products that will not be a waste of money to buy. It is important that brands give customers a good first image especially with gift boxes and rigid boxes are perfect to use here due to their strength and exclusive look. They can help with branding aims as well when there is a logo on the box.