Technical search engine optimization (also known as technical SEO) is the process of making changes to a site and its server to enhance performance and usability.
Technical SEO helps search engines crawl, understand, and index content better. This process will help your website rank higher and get more organic traffic. P Singh is an Expert SEO consulting service to help grow your business.
More than ever before, businesses need a high-performance website. Having a website can help any commercial entity increase its income.
How to do technical SEO?
You can either do your technical SEO or hire an SEO expert to help you. I would recommend that you use professional SEO tools
The website audit tool of this company scans your site and gives you a report. It creates in minutes a list that includes all performance issues, security problems, broken links, and redirects. It also gives you suggestions on how to fix them.
You can still have a great website, even if it has a great design and is mobile-friendly.
Organize internal links
Search engine crawlers can understand your website’s structure and find its pages through internal links. Make sure you review and organize your regularly.
Internal links are essential for pages that contain important content.
The most important pages are those with the most essential content. They contain the most valuable information about your company and receive the most organic traffic. You can boost their rankings by adding internal links.
Create internal links to new web pages. A natural internal link added from another successful and relevant article can give authority to a newly created page.
Core Web Vitals
Google says that Core Web Vitals doesn’t directly affect indexing, but instead helps improve user experience. Three key metrics are:
- LCP (Largest contentful paint, or Painting with larger Content) measures the time taken to load an image or the biggest block of text.
- FID (First Entry Delay or First Input Delay): Measures the time taken for a page to respond to the user’s interaction.
- CLS (Cumulative Design Shift or Cumulative Layout Shift): Indicates how many elements are moving on a website.
You can start by choosing a reliable hosting provider and optimizing the server configuration to reduce response time. Using themes and templates that are heavy can have a dramatic effect on page loading speed.
It’s best to use caching plug-ins with WordPress to reduce the number of requests made to the server.
Canonical tags are important for technical SEO
Canonical tags are HTML codes that are set into the source code of web pages to help search engines identify the original content.
You can, for example, have the same web page in multiple languages, the same product in various colors, or paginate your articles.
It’s crucial to have a canonical URL for each page when optimizing your website for search engine optimization.
Crawlers may mistakenly consider duplicate content if you have a service page or blog that has similar content. This can result in lower search ranking and visibility of your website.
The canonical URL must point to the original version of the webpage if the page displays filter results, or URLs that are paginated with parameters.
Structure website content
The structure of the website is another advanced aspect of technical SEO worth discussing. Structure is simply the layout of information on pages, and how they are connected.
After your activities, update the XML Sitemap to ensure Google is aware of all the changes made to the structure of the website.
Structured data can help search robots better understand what pages are about.
Create a website based on groups of topics
Start by identifying top topics relevant to your organization, business, or industry. Create more specific subtopics.
Once you’ve created a list, organize them by relevance and then create and publish content according to that grouping. Link your content so that it clearly shows the hierarchy and related content.
To earn featured snippets, use a clear content structure
A featured snippet is more likely to be clicked by users. Content on your page can be displayed in several different formats, including paragraphs, tables, videos, and accordions.
Please fix duplicate meta tags and other content as soon as you can. Or you can always contact us, and our technical SEO experts will fix all your website SEO errors for you.
Also, don’t forget to check the other SEO-related articles here.