Video marketing is an advertising technique in which a series of audiovisual resources are used to promote a company, product, or service. Videos play a fundamental role when it comes to improving interaction with your customers, since images, sound, songs, and especially creativity in art can provoke positive responses in the purchasing behaviors of your prospects.
If you make all these elements work in harmony, users will remember you and rate you positively over your competitors.
Advantages of Video marketing:
Increase visits
Most people who watch the videos of some brands on YouTube and social networks end up visiting their websites to see their prices, evaluate the quality, and look for testimonials or references.
Imagine how many people will be able to access your website daily don’t wait any longer, and make your video, promoting your services or products.
Build more trust
When you take the time and dedication to show your product, you are showing what it is, its quality, and its specifications, this gives more credibility to your business than any other format because it establishes a solid bond of trust between your customers.
Stand out from the competition
Companies that do not know about video marketing are at a disadvantage over those that do.
This technique positions you as a safe and reliable company so your customers will feel much more comfortable purchasing your product or service over a company that does not meet this profile.
Stimulate emotions
A minute of video can express the same information as thousands of words, but multisensory stimulation will allow you to drive purchasing decisions through the effectiveness of neuromarketing.
A video with many more resources, where you can use your creativity, will evoke feelings and emotions, which is more effective in telling a story.
Reach your audience
Fewer and fewer people spend time watching television or listening to the radio because they are connected to their computer, smartphone, or tablet.
So, if you want to attract more customers and boost your business, you should use video marketing to reach your audience. Traditional advertising is being left behind!
The main video marketing trends:
Video marketing continues to drive the popularity of brands and if you want to integrate it into your digital strategy to capture the attention of your potential clients, you must know what the main trends are to choose which one could be beneficial for your business.
Live videos
Live streaming is one of the techniques most used by brands, as it allows them to increase engagement with the audience. Also, with this type of live video, users feel that the brand is speaking directly to them, doing demonstrations, launching new products, doing interviews, etc.
Instagram TV
Users increasingly consume more content from their smartphones. Therefore, services such as IGTV (Instagram TV) or stories on social networks are ideal for getting closer to the audience through interesting and creative videos. Also, these vertical videos are very attractive and are the perfect tool for influencers.
As you can see, video is no longer an accessory, it has become a necessity, to differentiate your business from others, you can reach and attract more users, remember to be creative, be authentic, and this way you will be able to position your brand in a great market.
If you still do not have this wonderful advertising technique in your marketing campaigns, at Digital Specialist we will help you incorporate video marketing into your advertising and communication strategies so that you succeed significantly in the digital environment.